AI Will Increase the Quantity — and Quality — of Phishing Scams

Gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous. Recent research showed that 60% of participants fell victim to artificial intelligence (AI)-automated phishing, which is comparable to the success rates of non-AI-phishing messages created by human experts. Companies need to: 1) understand the asymmetrical capabilities of AI-enhanced phishing, 2) determine the company or division’s phishing threat severity level, and 3) confirm their current phishing awareness routines.

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