Unilever (Beauty Packaging’s No.2 Top Company) has invested $104 million (€100 million) to build in-house, digitally enabled fragrance design and creation capabilities across its global portfolio.
The company has recruited perfumers from the U.S. UK, and India to develop its fragrances.
Richard Slater, Chief R&D Officer at Unilever, said,
“We are thrilled to announce a €100 million investment to build a leading-edge fragrance house at Unilever. This initiative will enable us to create and develop our own fragrances, as well as continue to work closely with our important existing partners in the industry.”
The new fragrance house will be powered by digital and AI technologies. Unilever will use neuroscience techniques to understand how fragrances can impact mood and improve emotional well-being.
Richard added,
“By recruiting expert perfumers and leveraging new capabilities including digital technology and AI, we will help drive unmissable brand superiority in line with Unilever’s Growth Action Plan, developing fragrances that consumers love and enhancing the overall experience of our products.”
The company has recruited perfumers from the U.S. UK, and India to develop its fragrances.
Richard Slater, Chief R&D Officer at Unilever, said,
“We are thrilled to announce a €100 million investment to build a leading-edge fragrance house at Unilever. This initiative will enable us to create and develop our own fragrances, as well as continue to work closely with our important existing partners in the industry.”
The new fragrance house will be powered by digital and AI technologies. Unilever will use neuroscience techniques to understand how fragrances can impact mood and improve emotional well-being.
Richard added,
“By recruiting expert perfumers and leveraging new capabilities including digital technology and AI, we will help drive unmissable brand superiority in line with Unilever’s Growth Action Plan, developing fragrances that consumers love and enhancing the overall experience of our products.”
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