L’Occitane’s Travel Retail section has launched a new Sol de Janeiro holiday campaign. The “Celebrate Out Loud” pop-up takes up residence at the Charles de Gaulle Airport in France.
The campaign includes a 360-degree pop-up that features a pink, yellow, and turquoise jungle-inspired tropical theme with animals, foliage, and flowers. Life-sized animal cutouts appear alongside life-sized Sol de Janeiro signature products.
Displayed products include:
The campaign includes a 360-degree pop-up that features a pink, yellow, and turquoise jungle-inspired tropical theme with animals, foliage, and flowers. Life-sized animal cutouts appear alongside life-sized Sol de Janeiro signature products.
Displayed products include:
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Brazilian Bum Bum Cream -
Cheirosa 62 Perfume Mist -
Body care ranges in Delicia Drench, Beija Flor, and Bom Dia -
Cheirosa Perfume Mist Gift Set: Cheirosa 40, 59, 68 & 62 Perfume Mists -
Rio Body Retreat Gift Set: Brazilian 4-play Body Wash, Bum Bum Body Cream, and Cheirosa 62 Perfume Mist -
Rio Shower Ritual Gift Set: Bum Bum Firmeza Oil, Bum Bum Body Scrub, Cream, and Brazilian 4-play Body Wash.
The pop-up was designed in partnership with Lagardère Travel Retail, Extime, JC Decaux, ADP, Globe Travel Retail, Le Chocolat des Français, Paris calling, Elba, and With Swift.
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