Cupra completed its best first quarter ever and pushed SEAT S.A. to the second-best Q1 delivery figures in its history. The unconventional challenger brand sold 78,300 cars between January and March 2025, 38.3% more than the same period for the previous year (56,600). Additionally, March marked a new record as Cupra’s best-ever sales month with 34,900 units delivered, bringing the brand closer to putting 1 million cars on the road.
The Cupra Formentor remains the company’s best-seller with 26,500 units, followed by the Cupra Terramar, the new sporty SUV of the brand, accounting for 17,800 deliveries. Electric model deliveries reached 23.7% of all Cupra sales, doubling the percentage from the same period in 2024. Driven by the success of the CupraBorn and the launch of the Cupra Tavascan in 2024, the brand’s first 100% electric SUV, together with Cupra’s fully-fledged portfolio, SEAT S.A.’s deliveries of electrified vehicles grew a record 95.3.% to 37,700 cars (Q1 2024: 19,300).
As SEAT gets ready to celebrate its 75th anniversary in 2025, deliveries of the brand reached 68,400 units. The SEAT Ibiza remains the brand’s best-selling model with 24,000 units delivered, followed by the SEAT Arona with 20,000 sales. The SEAT brand will refresh both models with new design cues as well as technological updates during 2025.