A new report provides an in-depth analysis of beauty product performance, consumer behavior, and emerging trends across Skin Care, Hair Care, Makeup, and Fragrance during the two-day Amazon Prime Day event, which took place on July 16-17, 2024.
Market Defense, the partner for beauty brands on the global marketplaces of Amazon, Walmart, and Mercado Libre, released its Amazon Prime Day 2024 Beauty Report: Beauty Power Players.
Amazon stated that Prime Day 2024, Amazon’s 10th anniversary of this legendary shopping event, set new records in sales.
Best-selling Beauty & Personal Care brands such as COSRX, Laneige, and Mighty Patch featured discounts of 15-41% to drive sales.
Vanessa Kuykendall, Chief Engagement Officer at Market Defense, said,
“Our annual Amazon Prime Day Beauty Report is an essential tool for beauty brands aiming to understand and leverage Prime Day’s unique opportunities. By analyzing top-selling beauty products on Prime Day, we leverage that data to help beauty brands adjust their strategies and boost growth for the next Prime Day.”
Market Defense, the partner for beauty brands on the global marketplaces of Amazon, Walmart, and Mercado Libre, released its Amazon Prime Day 2024 Beauty Report: Beauty Power Players.
Amazon stated that Prime Day 2024, Amazon’s 10th anniversary of this legendary shopping event, set new records in sales.
Best-selling Beauty & Personal Care brands such as COSRX, Laneige, and Mighty Patch featured discounts of 15-41% to drive sales.
Vanessa Kuykendall, Chief Engagement Officer at Market Defense, said,
“Our annual Amazon Prime Day Beauty Report is an essential tool for beauty brands aiming to understand and leverage Prime Day’s unique opportunities. By analyzing top-selling beauty products on Prime Day, we leverage that data to help beauty brands adjust their strategies and boost growth for the next Prime Day.”
Key Report Highlights
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Top-Performing Beauty Brands: CeraVe, Olaplex, and Grande Cosmetics dominated sales across various subcategories.
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Trending Searches: thanks to TikTok, “Sunscreen” became the most searched term in Amazon’s Skincare category on Prime Day.
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Consumer Insights: The typical Prime Day shopper was identified as a high-income suburban female aged 35 to 44. The report also highlights key consumer behaviors, such as the growing use of “buy now, pay later” services and the influence of mobile shopping.
See the full report here.
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