Neutrogena’s new Global Innovation Partners are:
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Dr. Dhaval Bhanusali, a celebrated skincare innovator -
Dr. Muneeb Shah is “the world’s most followed dermatologist,” according to Neutrogena.
“With this new relationship, Neutrogena aims to bridge the gaps in the category and help elevate and shape the future of skincare,” a representative states. Neutrogena’s Collagen Bank moisturizer is shown above, featuring its patented micro-peptide technology.
In line with beauty marketing trends, Neutrogena’s team knows the way to reach consumers—and their wallets—is through celeb-endorsed skincare experts and social media influencers.
Neutrogena says the collaboration aims to achieve the brand’s goals by focusing on three key areas:
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Innovation acceleration: partnering with the brand’s R&D teams to both advance clinical science and improve product experience -
Consumer engagement: building a proactive and engaged community of consumers -
Dermatologist collaboration: exploring new ways to partner with the dermatologist community
Chris Riat, Global Brand Leader at Neutrogena, part of Kenvue’s family of brands, comments, “We look forward to strengthening our leadership in dermatological beauty and deepening our connections with the healthcare professional community, retailers, and consumers.”
Related: Neutrogena Debuts Hydro Boost Water Gel in a Refillable Jar
More About Neutrogena’s New Dermatologist Partners
Who are Neutrogena’s two new high-profile partners? They are both doctors Hudson Dermatoogy and Laser Surgery in New York. Read on.
Dr. Dhaval Bhanusali (shown above on left) is a celebrity dermatologist, but has been working to improve laser techniques and bringing new technologies “to the masses,” Allure reported.
Dr. Bhanusali comments, “This partnership represents a true shift in skincare, one where brands truly lean into science and partner with dermatologists to better care for their patients and consumers everywhere.”
Dr. Muneeb Shah (shown above, on right) is known as the @DermDoctor on TikTok, with 18.1 million followers—and @Doctorly on Instagram. Social media fans eagerly await his fun videos (like the one below) filled with helpful skincare and hair care tips. He’s also the founder of Remedy Skin.
“Dermatologist-led innovation is central to Neutrogena’s identity,” said Dr. Shah in a press statement. “I’m proud to support the brand in developing next-generation solutions for our patients.”
He added, “We hope to reinforce Neutrogena’s unwavering commitment to both dermatologists and patients, shaping the future of science-backed beauty.”
