The collaboration will provide new insights into cosmetic formulation data, facilitating L’Oréal’s use of sustainable raw materials for energy and material waste reductions.
The formulation foundation model created through this partnership is believed to be a first of its kind in the industry, redefining AI innovation at the intersection of beauty, chemistry, and technology.
Stéphane Ortiz, Head of Innovation Métiers & Product Development – L’Oréal Research & Innovation, said,
“As part of our Digital Transformation Program, this partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalization.”
This new AI model will use formulations and component data points to accelerate the formulation of new products, reformulation of existing cosmetics, optimization for scale-up production, and more.
Alessandro Curioni, IBM Fellow, Vice President Europe and Africa, and Director IBM Research Zurich, commented,
At IBM, we believe in the power of purpose-built, customized AI to help transform businesses. Using IBM’s latest AI technology, L’Oréal will be able to derive meaningful insights from their rich formula and product data to create a tailored AI model to help achieve their operational goals and continue creating high quality and sustainable products.”
This collaboration will increase the ability of L’Oréal Research & Innovation teams to achieve extra performance and consumer satisfaction in all cosmetic categories and regions worldwide.
IBM Consulting will support L’Oréal in its aim to rethink and redesign the formulation discovery process. Understanding the behaviors of renewable ingredients in cosmetic formulas will help L’Oréal build more sustainable product lines with greater inclusivity and personalization for its consumers.
Matthieu Cassier, Chief Transformation & Digital Officer – L’Oréal Research & Innovation, added,
Building on years of unique Beauty science expertise and of data structuring, this major alliance with IBM is opening a new exciting era for our innovation and development process.”
According to the companies, IBM’s AI technology has the potential to augment L’Oréal’s creativity in finding new cosmetic formulations to transform the beauty industry.
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