Writing a job description might seem straightforward, but it requires both clarity and creativity. On one hand, you need to provide practical details about the role’s day-to-day responsibilities. On the other, you’re in the business of attracting talent and sparking excitement. So, where do you start? How can you write a job description that’s both informative and compelling? How can you avoid unintentionally turning off candidates? And how can you ensure your job description matches the expectations of today’s workforce?