Hailey Bieber\'s Rhode Expands Into Makeup

Hailey Bieber’s Rhode is expanding from skincare into a hybrid color cosmetics range—Rhose’s tinted peptide lip treatments are launching on September 28th. 

The Peptide Lip Tint is the same formula as the original Peptide Lip Treatment, which won an Allure Best-of-Beauty Award. It a sheer wash of rich, glossy color.

Developing the product wasn’t as simple as adding color, Bieber tells Vogue. “It took a very long time to create them because I wanted to keep the formula the exact same,” she said, adding, “I’m not a chemist, so I thought it would be like, ‘just slap some color in there and let’s just go for it!’ It really wasn’t that easy.” 

The unscented formula contains peptides to address volume loss, fine lines, and dryness. The ingredient list also features cupuaçu to help maintain skin elasticity and improving suppleness; and babassu, which contains lauric acid to support the microbiome and replenish moisture.

Packaged in a tube, the product comes in four shades—Ribbon, a sheer pink; Roast, rose taupe; Raspberry Jelly, a crushed berry; and Espresso, a rich brown. The tubes are color-matched to the formula. 

The eco-friendly tube is made with PCR materials. The tube contains 30% PCR HDPE and 70% LDPE and the cap is 30% PCR PP. 

The new Lip Tint range is fragrance-free, but Rhode’s Lip Treatment range introduced Strawberry Glaze last month, with a scent inspired by a Krispy Kreme donut. It quickly became a TikTok favorite, just like Bieber’s viral glazed donut nails. Prior, there was a Vanilla Cake scent. 

Read More

Hailey Bieber’s Rhode Beauty Battles Trademark Infringement Lawsuit

Source link

About The Author

Scroll to Top