Former NBA Lakers star Metta Sandiford-Artest (formerly known as Metta World Peace), has teamed up with Stephen Stokols, the former CEO of Boost Mobile, to launch Tru Skye Ventures, a firm looking to invest in sports and health tech, according to Sportico.
The firm wants to raise $100 million and cut its first formal check to the performance beverage company Barcode, founded by former New York Knicks and LA Lakers Performance Director Mubarak Malik, Sportico reported. The news comes after more athletes are entering into the venture capital space. Just last month, Milwaukee Bucks player Giannis Antetokounmpo announced the launch of a firm called Build Your Legacy to invest in sports and entertainment companies. Steph Curry, Serena Williams, and Kevin Durant also all have their own venture firms.
