Deal Dive: How (Re)vive grew 10x final 12 months by serving to retailers recycle and promote returned gadgets


The vogue trade has an enormous drawback: Despite many returned gadgets being unworn or undamaged, so much, if not the bulk, find yourself within the trash. An estimated 9.5 billion kilos of returns ended up in landfills in 2022 alone, in line with information from return logistics software program firm Optoro. New York-based (Re)vive needs to assist corporations discover a higher ending for his or her returned gadgets.

(Re)vive takes in merchandise that retailers have deemed too broken to promote and fixes them up — whether or not meaning washing them, reattaching a button, or lint-rolling off some canine hair. The gadgets are then offered by means of numerous channels, and (Re)vive’s information platform helps retailers monitor and handle their waste.

The underlying tech is sort of attention-grabbing. The startup’s founder and CEO, Allison Lee, mentioned the corporate’s software program lets its staff kind, label and decide the end result of a field of returned gadgets in about three minutes. The software program may even present retailers how a lot of a sure SKU — a product’s figuring out quantity — was returned and the way a lot cash they will probably make from saving and promoting the returned gadgets.

Refreshed gadgets which might be nonetheless in season head again to shops, whereas (Re)vive sells out-of-season items on third-party channels like eBay and Poshmark on behalf of shops and takes a reduce from every sale.

Lee mentioned the corporate is seeing robust demand now and expects it to develop as strain continues to mount on retailers to wash up and decrease their impression on the surroundings. She added that corporations are actually beneath extra scrutiny about damages from traders and shareholders — they will’t write these losses off as a part of doing enterprise as they used to.

There is so much to love about this method. For one, I like tech that helps corporations be extra sustainable and cut back their environmental impression, even when that isn’t their objective. Some corporations may fit with (Re)vive due to its sustainability angle, however many extra will in all probability join as a result of shareholder strain or to enhance their backside strains. It’s good that they will mitigate their environmental impression on the similar time.

It’s additionally a comparatively gentle elevate for corporations to make use of such a service. Retailers already ship out their “broken” gadgets from shops, and Lee joked that working with (Re)vive is as straightforward as simply switching the transport label on the field to a (Re)vive warehouse as a substitute of an organization’s personal.

(Re)vive has been seeing good demand, and Lee instructed TechCrunch that the corporate’s income grew almost 15x final 12 months. But it took some time for the workforce to land on its present technique.

The firm right this moment could be very totally different from what it began up as: Founded in 2017 as an in-store tailoring service referred to as Hemster, the corporate raised a seed spherical and was utilized in greater than 300 shops earlier than the pandemic introduced the enterprise to a halt.

“I believed I discovered product-market match and raised all these thousands and thousands of {dollars}, after which occasions occur and it’s like what do you do now?” Lee recalled.

Next, she launched a web based restore portal geared toward shoppers. But when the workforce realized the platform was largely getting used as a substitute by retailers making an attempt to restore stock of their warehouses, they determined to pivot. Since the change, (Re)vive says it has helped corporations save $23 million in GMV and has saved 150,000 clothes from landfills.

“When we had been doing Hemster, we had been a nice-to-have,” Lee mentioned. “If you’re a nice-to-have, you don’t have precedence in [a retailer’s] roadmap. Once we pivoted, we turned a must have.”

(Re)vive has now raised $3.5 million in seed funding, led by Equal Ventures and Hustle Fund, with participation from Banter Capital, Coalition Operators, Mute VC and others. Lee mentioned the corporate wasn’t planning on elevating enterprise capital after their newest pivot however determined to after it was approached by Equal Ventures, which had accomplished in-depth analysis on the class for months.

I used to be on this one as a result of I handled returns and damages for years as a gross sales affiliate at Anthropologie. I’d course of many returns that ended up as damages because of the tiniest thread pull or imperfection. What’s worse, staff weren’t allowed to take this stuff residence both — doing that may get you robotically fired — which means I’d stare at a rising mountain of almost excellent gadgets headed to a landfill each single day.

And my perspective is that of 1 worker, at one retailer, on one shift, at one retailer. It’s exhausting to fathom how a lot all that wasted materials provides as much as. Hopefully (Re)vive could make a significant dent.



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