In an age where technology dominates nearly every aspect of daily life, one company is finding a clever way to reintroduce a bit of the natural world – without giving up your gadgets. On April 1st, known for pranks and parody, Dbrand took an unusual approach: it announced a new product line called Touch Grass. While the timing sparked skepticism, the product is entirely real – and surprisingly popular.
The Touch Grass line is exactly what it sounds like: skins that make your devices look and feel like they’re covered in grass. Whether you’re looking to soften the industrial feel of a MacBook or want your PlayStation 5 to blend in with the lawn, Dbrand has you covered – literally.
The collection was made available for over 100 different devices at launch, including the latest iPhone models, MacBooks, handheld gaming consoles, and even gaming desktops. Unsurprisingly, the novelty quickly attracted attention. While many of the most in-demand skins sold out within days, a wide range is still available directly from the Dbrand website.
No, it’s not actual grass. Instead, Dbrand uses a technique known as electrostatic flocking to attach thousands of tiny polyethylene strands to each skin. During the process, each strand is electrically charged to stand upright, giving the illusion – and texture – of a miniature field of grass on your device.
Approximately 25% of each strand is embedded into a layer of adhesive, which prevents shedding and keeps the surface surprisingly resilient. That design choice ensures the grass-like texture doesn’t end up stuck to your fingers, lint roller, or the inside of your bag.
However, this creative material did pose a few production challenges. Traditional die-cutting methods risked damaging or pulling out the synthetic grass fibers along the edges. To solve this, Dbrand switched to laser cutting, which not only ensures precise edges but also heat-seals the strands in place for added durability.
Despite the unusual material and extra production steps, Touch Grass skins are priced similarly to Dbrand’s other offerings. Smartphone skins start at $29.95, while larger devices like laptops and gaming consoles can range up to $69.95.
For more information, visit dbrand.com.