When Credo noted that fermented ingredients were popping up as one of the trending ingredients for 2025, the brand enlisted Maine-based Atlantic Sea Farms—the No. 1 producer in the U.S. for all CPG—to create a proprietary fermented kelp exclusive to their formulation.
The clean beauty retailer has now spent the last 10 years creating Credo Skincare and Credo Body Care using customer data, experience, feedback, and in-depth analysis, which uncovered that hydration is customers’ No. 1 concern.
The Hero ingredient for Body Care is proprietary Sugar Kelp extract, “ethically harvested through regeneratively-farmed kelp in Maine, and boosted by its fermentation process to increase potency and absorption into the skin.”
Full disclosure, transparency, and ethical practices with packing and ingredients, including fragrance, are shared with consumers.
Product Lineup
Products include Credo Submerge Green Algae Ceramide Body Cream ($48); Credo Serenity Mineral-Rich Body Wash ($34); and Credo Seascape Ceramide Body Serum ($52).
In addition to sugar kelp, Credo’s formulas also feature mineral-rich sea water, and marine ferment, comprised of spirulina, seaweed, and sea lettuce. The lactobacillus ferment helps “to boost radiance and stimulate skin cells to reveal improved tone and texture.
About the Packaging
According to Credo, packaging for the line uses 100% PCR PET recyclable bottles and +30% PCR mono-material pumps, “which were otherwise ocean-bound plastic.”