Cloud Haircare, a high-performance, vegan, clean, and salon-quality brand, has launched in CVS online and stores nationwide.
Founded by Carolyn Aronson, the founder of It’s a 10 Haircare, Cloud Haircare prioritizes sustainable ingredients and is packaged with up to 94% post-consumer recycled materials.
The brand is also strategically targeting the Gen Z audience, who prioritize environmental sustainability and are discerning about the quality of products they use.
Also, later in Q1, Cloud Haircare is expected to launch in Walmart, solidifying its presence in the mass retail market.
Aronson stated,
“This is a dream come true for me. Cloud Haircare brings the quality and performance I’ve always insisted on into a more accessible retail landscape. We’re offering consumers products that feel indulgent but are available right where they shop every day.”
The brand’s Nourishing and Volumizing collections will be available at CVS starting January 3, 2025.
Founded by Carolyn Aronson, the founder of It’s a 10 Haircare, Cloud Haircare prioritizes sustainable ingredients and is packaged with up to 94% post-consumer recycled materials.
The brand is also strategically targeting the Gen Z audience, who prioritize environmental sustainability and are discerning about the quality of products they use.
Also, later in Q1, Cloud Haircare is expected to launch in Walmart, solidifying its presence in the mass retail market.
Aronson stated,
“This is a dream come true for me. Cloud Haircare brings the quality and performance I’ve always insisted on into a more accessible retail landscape. We’re offering consumers products that feel indulgent but are available right where they shop every day.”
The brand’s Nourishing and Volumizing collections will be available at CVS starting January 3, 2025.
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