Avon Enters Retail Partnership with Superdrug

Avon, a Natura &Co brand, has entered a retail partnership with high street retailer Superdrug. Beginning mid-October, more than 150 Avon beauty and cleansing products will be available in-store at Superdrug stores across the UK—a first for Avon, which previously only sold products door to door and by catalogue.
Some items will also be available online through Superdrug’s website.
The collaboration is a part of Avon’s efforts toward becoming an omnichannel beauty company.
“We see this partnership as our next move to expand our reach with best-selling, award-winning products that enable women to feel good without breaking the bank,” said Angela Cretu, Avon’s chief executive.
Simon Comins, chief commercial officer at Superdrug, added: “With 137 years of history in the beauty industry, we’re proud to be Avon’s first and only retail partner in the UK and continue to offer high-quality brands with exceptional value to our customers.”

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