Bioré UV from the Kao Corporation has entered a partnership with Stray Kids, one of the most celebrated K-pop groups, for its latest global campaign.
This collaboration encourages people to enjoy activities under the sun and Bioré UV’s high-performing, lightweight UV protection formulated for everyday use.
The “Sunlight is Your Spotlight” campaign will begin in April 2025 in over 15 countries and regions, showcasing a dynamic blend of visuals and videos.
Stray Kids is recognized for their musical creativity and global influence, boasting 31 million followers on Instagram. This collaboration aims to inspire an international audience, expanding its reach beyond the Asian market to the U.S. and U.K.
Mitsutoshi Kamiya, Vice President of Health Beauty Care – Asia (Int’l) Business at Kao Corporation, said,
“We are thrilled to welcome Stray Kids as the faces of our new suncare campaign. Their global appeal, passion, and drive for excellence align with our values at Bioré UV. Stray Kids has overcome numerous challenges in the competitive music industry, stepping into the spotlight and continuing to shine on a global stage.”
Bioré UV is committed to supporting Kao’s growth objectives while driving innovation in sun protection and reaching a broader consumer base worldwide with this campaign.
Bioré UV offers an innovative range of lightweight sunscreens that provide long-lasting UV protection and hydrating formulas. These products cater to various lifestyles and skin needs.
Kamiya added,
“By emphasizing the benefits of proper sun care. Bioré UV empowers individuals who are concerned about sun exposure to confidently enjoy the outdoors. We believe that Stray Kids truly embodies the phrase ‘Sunlight is your spotlight.’ Together, we strive to inspire people everywhere to prioritize effective UV protection and enjoy the sun with confidence.”
This global campaign will roll out across Bioré UV’s official social media channels and select retail locations worldwide.
This collaboration encourages people to enjoy activities under the sun and Bioré UV’s high-performing, lightweight UV protection formulated for everyday use.
The “Sunlight is Your Spotlight” campaign will begin in April 2025 in over 15 countries and regions, showcasing a dynamic blend of visuals and videos.
Stray Kids is recognized for their musical creativity and global influence, boasting 31 million followers on Instagram. This collaboration aims to inspire an international audience, expanding its reach beyond the Asian market to the U.S. and U.K.
Mitsutoshi Kamiya, Vice President of Health Beauty Care – Asia (Int’l) Business at Kao Corporation, said,
“We are thrilled to welcome Stray Kids as the faces of our new suncare campaign. Their global appeal, passion, and drive for excellence align with our values at Bioré UV. Stray Kids has overcome numerous challenges in the competitive music industry, stepping into the spotlight and continuing to shine on a global stage.”
Bioré UV is committed to supporting Kao’s growth objectives while driving innovation in sun protection and reaching a broader consumer base worldwide with this campaign.
Bioré UV offers an innovative range of lightweight sunscreens that provide long-lasting UV protection and hydrating formulas. These products cater to various lifestyles and skin needs.
Kamiya added,
“By emphasizing the benefits of proper sun care. Bioré UV empowers individuals who are concerned about sun exposure to confidently enjoy the outdoors. We believe that Stray Kids truly embodies the phrase ‘Sunlight is your spotlight.’ Together, we strive to inspire people everywhere to prioritize effective UV protection and enjoy the sun with confidence.”
This global campaign will roll out across Bioré UV’s official social media channels and select retail locations worldwide.
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